Hot Momma-to-be

Your stomach is distended. Your ankles are swollen and your breasts are sore – but you want to get some. What is a mother to be to do? A lingerie company for pregnant/breast feeding mothers called HOTmilk has a new ad campaign designed to make pregnant women feel sexy and desirable.

The tv spot (after the jump) is a little like soft-core preggers porn, but why not? Knocked-up women need love too!

I like that they are promoting the idea of pregnant women as sexual beings. There is even a special section on the site for men to buy their partners lingerie. I only hope they get it right – I can only imagine the flood of tears that buying the wrong size would unleash.