Federal Boobie Inspector

The only way to make men care about their wives, mother and sisters dying of breast cancer is to show them boobies, according to Rethink Breast Cancer. The charity’s new PSA involves a voluptuous woman jiggling her way around a swimming pool.

Everyone at the pool party, men and (because it’s Canada) women, check out her shiny ta-tas as she walks over to the unattractive man alone in the pool. As her knockers undulate in slow motion, words flash upon the screen:

You know

You like them

Now its time

To save the boobs

The intention is to get men interested in breast cancer and spread awareness among a younger demographic. While it is offensive to imply that men are sex-starved, and that women at a pool want their tits ogled on their way from their chair to the pool, it did work. You’re watching the video aren’t you?

But they took the easy way out. Broadsheet has a suggestion that offends no one (or less people, anyway):

“Like boobs? Why not spend more time touching them? Help your girlfriend check for breast cancer.”

Now that is a public service announcement everyone can enjoy.