“Real Men Don’t Buy Girls”

Neither are known for tackling the weightiest of subjects on screen, but Demi Moore and Ashton Kutcher have joined forced to launch the “Real Men Don’t Buy Girls” campaign.

“Not many people are aware that yesterday was the anniversary of the Lincoln’s signing of the Emancipation Proclamation,” said Kutcher.

“The assumption is that slavery is a thing of the past. But there are more slaves in the world today than ever before. There are currently 27 million human slaves.”

The campaign aims to raise awareness about child sex slavery, and to reduce the appetite for child pornography and child prostitutes. It will also work with technology companies, such as Google, Microsoft, Twitter and Facebook, to develop practical solutions to the problem.

“As soon as we found out that 76% of transactions for sex with underage girls take place on the internet, we knew we had to get involved in developing technology solutions to this problem,” said Kutcher.

They will be working with the National Center for Missing and Exploited Children.

“The average age of a girl who is forced into sex slavery in our country is 13,” Moore said. “These girls aren’t choosing to be exploited in child pornography and forced into sexual acts. They are innocent children who are victims of abuse, and we want to stop this horrible crime.”

Unlike many campaigns, this one will be specifically targeting men. However, instead of painting them as potential criminals, as many campaigns do, they are encouraged to be heroes.

“Real men don’t buy girls. They protect them…We’re recruiting real men who have the courage to stand up against this issue,” Moore added at the end.