Stick My Head In An Easy Bake OvenNovember 25, 2010 No Comments
Christmas is in the air and ads are on the airwaves with ideas about how we want to fill our Santa’s Wish List.
The most insidious ones are aimed at children. They work hard at getting kids to manipulate, cajole and whine their way to filled stockings, but what other messages are hidden in these 30 seconds of indoctrination?
Yep, she sings: I love when my laundry gets so clean. Taking care of my home is a dream, dream, dream.
But what if you you don’t want your daughter to get dish-pan hands?
The sad thing is how early we expect kids to fall into their proper gender roles. Boys are doctors and girls are nurses.
In these ads, the kids are too young to understand that they are expected to be acting feminine or masculine.
And despite the fact that all kids of this age are happy playing cars and family (and monsters) Jacob plays cars with his Dad as Sophie learns that her place is in the kitchen.
With kids between 2-5 watching up to up to 10 hours of commercials a week, these messages are getting more time with these growing minds than many parents do.
Luckily three year olds pay much more attention to Mommy and Daddy than they do to the faceless voices on the TV. Hopefully the adults in their life will be as immune to these sexist ads.
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