Restrictions On Sexy Marketing For Kids

In an effort to stop the sexualization of children an inquiry is being made in the UK into marketing rules for products aimed at children.

The main goal of the committee is to create age-appropriate guidelines for marketing. They are hoping to stop brands and symbols such as “porn star”, “Lolita”, padded bras for girls, Playboy pencil cases, and lap-dancing kits from stealing children’s innocence.

The problem is that no matter what is sold in stores, television, Internet, music videos, and of course, marketing for adults will still be out there with their “sexualised imagery.” It’s inescapable.

But as responsible adults it’s important to do as much as possible to make sure children are not sexualized at a young age, and at the same time allowing for their growth and development as sexual beings.

This can be a hard balance to find, and I worry that with a Christian charity, the Mothers’ Union, heading this inquiry, they might go too far in the direction of restriction.

The Family and Parenting Institute, the Prime Minister, and the Children’s Minister all welcome this review.

“Confronting this issue is vital if we are to move closer to a family friendly society. We look forward to seeing progress made.”

Contact the author here: mack@morningquickie.com