Will Women Save The NFL?April 12, 2011 No Comments
When the words “women” and “football” are used in the same sentence, it is often to describe half naked cheerleaders or the Lingerie Football League. It is pretty safe to say that football can be at times misogynistic, seeing as how the only way a female team can get on TV is if they play in frilly underwear and pink bras.
In a lovely twist of irony, it is now up to a woman to save the National Football League. As of right now, the NFL is in a lockout much like the one the US government was faced with a few days ago. The players and the team owners can’t decide on how to split up next season’s profits. The millionaire football players are battling the billionaire football owners for more money. Their failure to compromise has led to a lockout, meaning that unless there is an injunction by the US District Court there will be no football next year. This is where women step in.
Susan Richard Nelson is the judge who will make the ruling on whether to force an end to the lockout or not. If she rules in favour of the team members and ends the lockout, the owners will have to draw up a new compromise and the players could level antitrust claims. Legal and sports jargon aside, this is a lot of power for a woman to have in the male-dominated world of pro-football. By “granting the preliminary injunction, you significantly affect what the ultimate outcome will be,” David Allen Larson, professor of labor and employment law at Hamline University School of Law, told NFL.com. “You change the dynamic sometimes in such a dramatic way.”
Nelson is not the only woman affecting pro-football in a new way. This past season female fans made up 43 percent of the NFL’s fan base. This increase in female viewers has led the NFL company to make jerseys and football gear in women’s styles and sizes. Victoria’s Secret even put out a line of NFL panties and hoodies last fall so that women can support their favorite team in bed. This also means that from now own Super Bowl commercials may feature more than beer and sex appeal. Now advertisers have to care about what women think, too. Between Judge Nelson and a growing swarm of female football fans, women are becoming a force to be reckoned with when it comes to football.
Contact the author here: JennY@morningquickie.com