Rich Men Don’t Make Women Happy

June 20, 2011 No Comments

There really are no rules when trying to attract a mate. Some people rely on their charm, others their good looks, some use brain power and others think money has the power to reel in their object of affection.

It may sound like a stereotype, but men are using money — especially hot cars — to attract hot women, according to research results.

Nearly 1,000 subjects were tested in a series of studies called “Peacocks, Porsches and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System.”

“Just as peacocks flaunt their tails before potential mates, men may flaunt flashy products to charm potential dates,” according to Jill Sundie, lead author of the paper, published recently in the Journal of Personality and Social Psychology.

But contrary to popular belief about what women find attractive in a man, it takes more than money to make her happy. Certainly there are women out there who find Porsches sexy, but the life of a relationship that starts only with money on the mind won’t last very long — and women know it. As much as women like nice cars and fancy things, they don’t buy into the idea of money leading to long-term romance.

And, as can be expected, women don’t use money in the same way. “While finding that men may use conspicuous consumption as a short-term mating signal, the researchers discovered that women don’t behave in the same manner and don’t conspicuously spend to attract men.”

So what’s the moral of the story? Men shouldn’t flash their money around right off the bat because women will think they’re more interested in sex than a long-term, committed relationship.

While women might like the idea of a rich man, it takes more than that to make her happy in the long run.

Contact the author here: tinybart@morningquickie.com

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