Babes Only Drink Pretty Beer

The women of Sex and the City may love their cosmos, but it doesn’t mean that they didn’t knock back a few beers once in awhile.

Despite what Molson Coors might think, some women thoroughly enjoy a nice cold one. With dwindling beer sales, the beer giant’s latest target is women. They have high hopes that Animée will break “break down the barriers between women and beer.”

While it’s true that many women want to beat the bloat that comes with a night of beer-guzzling, so do men. Beers like Corona, Bud Light and Bud Light Lime and, as pointed out by a writer on The Stir, Amstel Light, among numerous other fruit-infused beers, already have the desired effect of a light beer that tastes good.

So what does Animée have that these beers don’t? Pretty pink packaging and a sexy French-influenced name. It’s not hard to see why women are feeling patronized by such a marketing scheme. When we pick out clothes, appearance matters. We may ask our friends, “Do you think this dress is cute?” When we pick out beers, we just want something smooth.

Of course we can’t knock it until we try it ourselves, but a sexist marketing campaign is a surefire way to turn women off. However, word on the street is that it just doesn’t live up to the hype. “Despite having some pretty pictures of hops on the bottle, if anyone can identify anything even approaching a normal beer flavour in any of these drinks I’ll eat my hat,” said Melissa Cole, a writer for the Guardian.

It’s not the beer, but the sexism that leaves the bitter taste in women’s mouths.

Contact the author here: tinybart@morningquickie.com