Whenever someone sees an Axe commercial, the cover of a Playboy magazine or a poster for the next big action movie, they are most likely looking at a picture of a woman’s body that has been over-sexualized. A new psychological study has found that when people view these pictures, they see these women literally as ...
Sportswomen are not worth a mention in this year’s nominees for the BBC Sports Personality of the Year Award that recognizes achievement in sport in the UK at the highest level. The list is made up of nominations from the sports editors of various UK-based newspapers and magazines and not one woman was nominated enough ...
There are incredible female athletes out there, but their talent is often overshadowed by their bodacious bods. By now, we’ve all heard about the lingerie leagues. Most of us wouldn’t watch a football game if there wasn’t some degree of athleticism evident (in this case we might opt for a college mud wrestling tournament), but ...
Australian homophobes suffered a major blow this week when an ad campaign for safe sex, initially scrapped by promoters, was reinstated. The advertizement, which features two fully-clothed men having a cuddle, one holding a condom, is part of the “Rip n Roll” campaign; a Queensland Association for Healthy Communities’ initiative that aims to promote safe ...
When it comes to sex, parents want to shield their children as much as possible. It’s understandable that they would rather them get their learners’ permits before driving in the fast lane, but eventually kids will grow up, drive fast and have sex. The UK government is trying to slow down this process by introducing ...
Advertising executives are challenging sleazy, sexist marketing techniques that have long been the norm in Italy. A campaign was launched earlier this year by the Italian Art Directors Club (ADCI) which calls on advertisers to stop appealing to the lowest common denominator in society, and experiment with more innovative types of promotion. More than 200 industry backers ...
We all know sex sells, but at what cost? An Australian fashion retailer has been forced to censor its raunchy advertising after the Minister for Women said it “overstepped the mark.” The General Pants campaign featured images of a half naked woman, with gaffer tape over her nipples, having her jeans forcibly unzipped by a ...
As though we didn’t have enough to worry about, Dove is now trying to convince us that our armpits are unsightly. Dove Ultimate: Go Sleeveless, the latest product from Unilever, is designed to give women more attractive underarms, in just five days. From the company that brought us the Dove Real Beauty campaign, comes the ...
In an effort to stop the sexualization of children an inquiry is being made in the UK into marketing rules for products aimed at children. The main goal of the committee is to create age-appropriate guidelines for marketing. They are hoping to stop brands and symbols such as “porn star”, “Lolita”, padded bras for girls, Playboy ...
This Calvin Klein ad has been banned in Australia because officials think it promotes rape. The images are of a single woman and several men in various sexual poses and in assorted states of undress. But it looks to me more like a woman making out with two men, while a third tries to ignore them ...
Dear Madame X, I have just started seeing this girl. She seems great, but she recently told me she...
Toni Morrison’s novel Beloved arrived in my hands via a public library, when I was a broke teenager with...
My attention was drawn this week to an article about the reaction at a Canadian university to proposals to...
Airport security. Bloody nuisance. Also a conspiracy designed to subjugate women. Allow me to elaborate. Despite flying quite a...
The Cannes film festival has kicked off this week with controversy over the lack of films made by women...
Dear Madame X, I seem to be only attracted to men who are macho assholes. I like them at...
When A Clockwork Orange was published in 1962, the term sexualized violence wasn’t in use. The distinction between sexualized...
Skincare. Not so very long ago, a man would have been mocked mercilessly for using just the word, never...
