August 31, 2010
Imagine this scene. Your gorgeous, talented and sensitive boyfriend invites you over and then — oops! — he spills something on his shirt. He slowly strips it off revealing his taunt body, then he begins to demonstrate the effectiveness of Stayfree maxi pads.
July 25, 2010
The Old Spice Guy is burning up the internet. Women want him and men want to be him — on a yacht, or a horse… with diamonds. But the ad campaign has failed and sales are down. Let me explain why this is a wonderful thing. The ad premiered during the manliest of events, Superbowl ...
May 30, 2010
Except for the Thatcherian voice towards the end detachedly mentioning that “YOU could be pregnant, ‘late women’” (paraphrased), it’s really simple to misinterpret this ad. So don’t ever mute your TV again.
March 20, 2010
The recent trend of using plus-size models to appeal to the everywoman in advertising may be coming to an end. Apparently consumers don’t like looking at “heavy models”, it lowers their self-esteem, and researchers think this means they will be less likely to buy the products. I’m sorry, but I thought looking at skinny models made women’s ...
December 20, 2009
A New Zealand church erected a billboard advertising for their services which caused outcry from some community members. It shows Joseph and Mary lying in bed, clearly after sex, with looks of embarrassment and confusion respectively. “Poor Joseph. God was a hard act to follow”.
December 17, 2009
A new Charmin toilet paper commercial has switched the doting dad for a mom. Why the change? Apparently men can’t be trusted with their own kids. The ad itself is a little odd to begin with. A cartoon bear with a little boy’s voice comes out from behind the tree and turns around, showing his ...
December 5, 2009
A weather-beaten eye cast over the media: HatManJim looks at a story in the headlines and as a feminist with a penis (Menimist? Femi-meni-mist? I just believe i n women’s rights, I’m not having gender-reassignment. OK?), attempts to map the sexism inherent in the press, without inadvertently saying anything lecherous about breasts.
November 23, 2009
Gee golly gosh men are stupid. Especially husbands. They just can’t do anything without our help. But wait! Is that just my latent femininity being jealous of my husband’s prowess around the house? Yes, according to research this week from Sex Roles. The hapless husbands are ubiquitous. They populate our TV on sitcoms and commercials, ...