August 30, 2011
We all know how women choose their looks over health. They go under the knife to increase their roundness of their breasts, while others starve themselves to “perfection.” But far more innocuous beauty regimes are also to blame. Women would rather buy skin treatments that “fight” wrinkles than shield that skin from developing cancer. In ...
July 28, 2011
Anytime a random product gets marketed for women, companies come up with the grossly unimaginative idea of making it pink. The latest example of that is Molson’s new pink beer, Animée. But here’s the problem: women don’t like pink. Or at least they don’t like that the colour now means that anything pink means it’s ...
Tags: advertizing,
breast cancer ads,
breast cancer awareness,
defensive responses,
denial,
fear,
gender cues,
gender neutral colors,
gendered colors,
Harvard Business Review,
marketing,
marketing for women,
molson,
ovarian cancer ads,
pink,
pink beer,
research study,
think pink,
women hate pink
June 1, 2011
Today is Blogging for LGBT Families Day. I think it is very significant that the word families is there, and not just “blogging for LGBT” day. Pro and anti-gay rhetoric alike seem to sometimes forget that members of LGBT communities have families of origin, and often go on to start their own. Every transsexual and ...
May 29, 2011
Advertisements sell the dream. Whether it’s the life we want in magazines, or the products we purchase, their goal is to convince us that the only thing standing in the way of this fantasy is the money still in our purses. But wouldn’t it be nice to know what they were really trying to sell? ...
May 11, 2011
When dressing a toddler, pre-schooler or other little one, what’s most important? Function? Warmth? Quality? Or Sexiness? A study has revealed almost one third of clothing designed for, and targeted at, young girls can be classified as “sexy.” While feminists have been theorizing and protesting against the objectification of children for many years, here is ...
January 12, 2011
Women are always happiest when eating yogurt, salad and chocolate. We decided to conduct a very scientific survey of stock images to determine what food is best for us to eat. YOGURT Verdict: Yogurt makes woman wear exercise clothes and engage in very bendy activity, but they appear to be more smug than happy. CHOCOLATE ...
October 27, 2010
This is an image from the Renewable Girls calendar (what a name!). Like the mechanics’ pin-ups of the past, it features half-naked women next to some very unsexy merchandise. The whole thing is as boring and predictable as this type of sexism usually is. They are selling solar panels, so maybe the bikinis are meant ...
September 28, 2010
The article is about a man who learned how to hit his lover during sex (at her request). It’s a fascinating topic the deals with the politics of power, acts of violence and how he learned how to balance all of that with her boundaries. What a shame, then, that these insights were simply tacked ...
Tags: advertizing,
feminism,
fetishes,
hits,
hitting,
Jezebel,
online,
page,
revenue,
sadomasochism,
women,
women's issues
August 4, 2010
The Advertising Standards Authority (ASA) received over 1,000 complaints (the 7th highest ever) over an ad by Marie Stopes advertizing their abortion helpline. But they rejected every last one of them. Marie Stopes is a British charity that runs a telephone helpline for women dealing with unwanted pregnancies. In May they placed an ad for this service which ...
Tags: abortion,
abortion access,
abortion ad,
abortion rights,
advert,
Advertising Standards Authority,
advertizing,
advertizing complaints rejected,
commercialization of abortion,
complaints,
Marie Stopes
December 2, 2009
There is a new Sun Maid in the vineyard. Her breasts have grown, her waist trimmed and her foundation is flawless. She was pretty before, so why did they have to make her sexy to sell us raisins?