May 25, 2012
It’s that time of year, when spring blossoms counteract the car pollution, beer gardens are filled with humans on the run from their sweltering offices and everyone briefly falls in love with someone they’d normally ignore. It’s also time for summer pursuits, like cycling. I’m in the market for a two-wheeler, having recently moved from ...
May 12, 2012
Skincare. Not so very long ago, a man would have been mocked mercilessly for using just the word, never mind the products themselves. But now we’re all mature, we’re all free, non-judgemental, confident in ourselves and our sexuality. Yes, whatever yins your yang, it’s all totally groovy. So we’re all using skincare products, nobody’s mocked ...
March 30, 2012
We all know that toy advertisements use a lot of gender stereotypes in their commercials. Girls get Barbies, clothes, makeup and rainbows. Boys get guns, war, action and loud noises. This is nothing new. But this website is new. A new site lets you “mash up” boys’ and girls’ toy commercials so that you can ...
Tags: adverising,
blue,
boys,
children,
femininity,
fuming feminist,
gender,
girls,
marketing,
masculinity,
pink,
sexism,
television,
toys
March 15, 2012
When Fashion Weeks continue around the world, the media turns its attention for a brief moment to the fashion world. The Fall/Winter 2012 shows are no exception: new trends, shapes and cuts have been born on the runways of Paris, New York and Sao Paolo. The creativity of the designer’s interpretations of the latest styles ...
February 15, 2012
Dear Madame X, My boyfriend and I decided not to do anything for Valentine’s Day this year. Some of my friends think that this is a sign of us not being “into” each other and that our relationship must be dying. Does not wanting to celebrate this holiday really mean that you don’t really like ...
Tags: agony aunt,
commercialization,
fall out of love,
hate Valentine's Day,
he's just not that into you,
love,
marketing,
not into each other,
right kind of love,
romance fizzles,
Sex With Madame X,
Valentine's Day
February 4, 2012
My attention was drawn this week to an article on the resurgence of the market for men’s underwear. It claimed that men’s underwear is becoming a real “growth category” for the fashion industry, with design innovation coupled with celebrity endorsement (particularly by sportsmen) creating a bigger market. The idea is that, if you can say ...
November 1, 2011
It was almost two years ago when my co-worker, Laura and I were breaking out. We were not breaking out of prison, or the underground club scene, nor were we breaking out like MC Hammer doing the running man in front of a harem of spandex-clad dancers. We were breaking out in acne, presumably a ...
Tags: acne,
beauty,
beauty ideals,
body image,
high-maintenance,
makeup,
marketing,
pimples,
plastic surgery,
PMS,
porn,
porn star,
self-esteem,
sluts,
superficiality
October 27, 2011
I think it’s fair to assume that most of us have at least one self-help book sitting among our bookshelf, or possibly hidden at the bottom of our underwear drawer, safe from the eyes of inquisitive company. Mine is a metaphysical extreme titled, Spirit Babies: How to Communicate with the Child You’re Meant to Have ...
October 12, 2011
If you’re a woman, forget drinking the new version of Dr. Pepper. It’s for men only. At least it’s so heavily marketed towards men that we’re safe calling the Dr. Pepper Ten (for ten “manly” calories) ad campaign an extreme example of “manvertizing.” However, it goes beyond just targeting men. At the end of the ...
Tags: Chick Beer,
Diet Dr. Pepper,
discrimination,
Dr. Pepper,
Dr. Pepper Ten,
drinks,
ESPN,
Facebook,
for men only,
FX,
gender,
gender stereotypes,
girls' night out,
health,
health conscious,
healthy,
joke,
lady drinks,
macho man,
Mansauce,
manvertising,
marketing,
men only,
romantic comedies,
sex,
sexism,
sexist advertising,
sexual discrimination,
soda,
stereotypes,
targeted campaign,
weight
October 8, 2011
I was looking through a magazine for old ladies the other day. Not in a sinister way, you understand – I wasn’t scanning for incontinence bras or ogling the side-entry baths. In fact, my mother writes for some of these magazines, and I was reading one of her contributions. Anyway, when I picked up the ...
Tags: ageing,
baby boomers,
beer,
bird watching,
Esquire magazine,
FHM,
GQ magazine,
hobbies,
home brewing,
magazines,
marketing,
men,
men's magazines,
model railways,
nuts,
old men,
The Oldie,
the why chromosome,
women's magazine's